Markup pricing target-return pricing perceived-value

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Reference no: EM13390289

Markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do:

(1) set one price and not deviate or

(2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions?
250 words, cite references, no plagiarisim.

Reference no: EM13390289

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