User Account

All Pages

Markets segments and decision making

Assignment Help Business Management
Reference no: EM131787458

Markets segments and decision making

Value:35%

Due date:07-Jan-2018

Return date:30-Jan-2018

Length: 2500 words

Submission method options

Alternative submission method

Task

The next stage of the marketing audit is for you to consider the market for your organisation (Apple Inc..) and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one.

Your organisation must be Apple Inc as per division of group.

Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:

1. Briefly describe the industry market for your organisation and evaluate current trends in:

a. Growth

b. Profitability

c. Macro environment (PESTLE factor)

2. Outline and examine the major market segments for your organisation and identify your primary, and secondary target markets

3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.

4. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.

5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.

More information on how to complete this assessment will be provided on Interact 2

Online submission via Turnitin is required for this assignment. Details will be provided by your subject lecturer.

Rationale

This assessment assesses the following learning outcomes:

  • be ableto find relevant and important information about organisations, their industries and marketplaces from secondary sources;
  • be ableto evaluatethe key marketing aspects of segmentation, targeting and positioning
  • and be ableto analysean organisation's approach to STP.

Reference no: EM131787458

Questions Cloud

Determine the service cost component of pension expense : Assuming no change in actuarial assumptions and estimates, determine the service cost component of pension expense for the year ended December 31
Generate a monthly production and inventory schedule : Generate a monthly production and inventory schedule in units. Beginning inventory in January is 8,000 units.
Discuss the human-computer interface : Discuss the human-computer interface (HCI) and its effect on the world today. Discuss the following:
Find the optimal number of dock and crews : Find the optimal number of dock and crews. Assume that arrival and service rates are Poisson.
Markets segments and decision making : Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the tex
How both monetary and fiscal policies have been used : Assignment addresses how both monetary and fiscal policies have been used during the so-called Great Recession.
Discuss the deficiencies to strengthen control activities : The town of Bullet Park operates a public parking lot near the railroad station for the benefit of town members. The guard on duty issues annual
Produce brief advertising plan for new or existing product : Produce a brief Advertising Plan for a new or existing product or service that you develop.
Calculate the roi for each division : Gordon Distributors has three operating divisions that are defined by geographical regions. Calculate the ROI for each division

Reviews

Write a Review

Business Management Questions & Answers

  Identify potential sources of conflict within the group

Identify potential sources of conflict within the group or work team. Evaluate the five conflict management styles and explain which style of conflict management is most appropriate for the potential sources of conflict described above.

  Health issues in the united states

In three to five pages, identify three health issues in the United States that are of significance at the national and state level. At least two of the issues should be related to dental public health.

  Determining the adequate sleep

When men or women sleep 6 hours or less per night, they are not as healthy as when they sleep 7 or 8 hours.  Those who sleep 9 hours or more are slightly below average in health.  Thus, 7 to 8 hours of sleep are most favorable.  As you might expec..

  Quality and capabilities of certain machinery

Carter fraudulently misrepresented the quality and capabilities of certain machinery he sold to Dobbins. Carter obtained a check for $2,000, the amount agreed upon, at the time he made delivery.

  Highest level of employee involvement

(blank) is the tendency to experience stronger negative emotions when losing something of value than the positive emotions experienced when gaining something of equal value. Which of the following decision­making activities tends to make the most u..

  Why assigning integrated tasks to employees more effective

Explain why assigning integrated tasks to employees may be more effective than assigning each employee just one type of task.

  Designed for competitive racing customers

Develop a scope statement for building a new bicycle model designed for competitive racing customers.

  Find the profit of students enrol in the class

If x is the number of students enrolled in the class, express the studios profit P(x) in terms of x. Find the profit if 10 students enrol in the class.

  Optimal number of hours

Find the budget constraint and then the optimal number of hours he should spend in Leisure (L)

  What are ways these risks might be avoided or mitigated

What are specific operational risks for a manufacturing company? What are ways these risks might be avoided or mitigated? How do these risks compare to risks faced in other industries

  Question about data collection methods

Discuss two or three major differences if an e-mail survey was used instead of a mail survey and would this improve the results?

  Marketplace considerations for implementing iso 14000

What are marketplace considerations for implementing ISO 14000 and does implementing ISO 14000 provide a company with a competitive advantage?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd