Markets in terms of consumers and competitors

Reference no: EM131780441

Consider two product categories: soft drinks (colas) and smartphone apps. While perhaps not true in all countries, colas are normally considered to be in a mature category while smartphone apps are in some growth phase. Answer two questions: What are the differences between the markets in terms of consumers and competitors? Based on your answer to #1, how are the decisions on price, advertising, and distribution channels different for the two brand managers?

Reference no: EM131780441

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