Markets focusing on technology and design

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Reference no: EM132576756

Read Chapter 6 in Growth Champions.

Both Samsung and Audi have interesting approaches to their markets focusing on technology and design. Each has been successful in their own way and each has a strong customer following. Discuss, dissect and compare the approach each takes to its product line and how each manages the differentiation between technology and design.

Reference no: EM132576756

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