Reference no: EM131289457
Marketing to Various Consumer Groups
What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
Prepare for this Discussion as follows:
Review Exhibit 4-6 "The Traditional Family Life Cycle" on page 144 in Essentials of Health Care Marketing. Then, look at Figure 4-6 "The Modernized Family Life Cycle" on page 145 of this text. In addition, you may have additional modifications to these two diagrams that you would like to make based on contemporary conceptions of individuals and families. Where would you place yourself in a contemporary life cycle?
With this in mind, consider what is important to you as a health care consumer. Reflect on insights from the Learning Resources regarding buyer behavior and think about various sociocultural influences that may affect your choices. How do you think decision-making sequences might differ for you as opposed to a selection of other consumer types?
Next, change your perspective from one of a consumer to one of a provider. Bring to mind an actual health care organization that offers a particular product or service of interest to you. Suppose this organization wanted to appeal to you as a consumer. How would you expect this organization to apply the information on market segmentation presented in Chapter 6 of the text? What elements of product strategy outlined in Chapter 8 of the text are relevant for the product or service you have selected?
Post by Day 4 a response to the following:
Describe where you would place yourself within a contemporary life cycle. Explain how your personal characteristics as well as sociocultural dimensions influence the choices you make as a health care consumer. Also discuss how decisions might differ for other groups of consumers.
Identify a particular product or service, and explain how an organization might engage in market segmentation and product strategy to appeal to you as a potential customer.
Initial postings must be 250-350 words (not including references).
|
Exciting forms of innovation
: Innovation, new ideas and new technology are exciting. It is currently estimates that everything we know technically will represent 1% of all technology in 2050. Search the Internet for the most exciting forms of innovation that is going to hit ou..
|
|
What is product cost per cupcake under absorption costing
: Manny's Pastries produces cupcakes, which sell for $5.50 each. During the current month Manny produces 2,900 cupcakes, but he only sold 2,200 cupcakes. The variable cost per cupcake was $3.10 and the sales commision per cupcake was 0.60. Total fixed ..
|
|
Discuss and explain the provision of partnership act
: In the absence of no agreement in partnership discuss and explain the provision of partnership act
|
|
Expenditures are related to land-land improvements-buildings
: The following expenditures are related to land, land improvements, and buildings, which were acquired on Nov. 1, 2009. Determine the cost of the land, the building and the improvements (round to nearest dollar). Prepare journal entries on Dec. 31, 20..
|
|
Marketing to various consumer groups
: What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
|
|
What is the contribution margin of the product
: If the company's variable cost for the day and night cream is $16.70, what is the contribution margin of the product?
|
|
Analyze campaign strategies that a us presidential can use
: Describe key campaign strategies that a U.S. presidential candidate can use in order to ascend to presidency in today's political environment. Then, compare at least two such successful strategies that were used in the past by U.S. presidential ca..
|
|
What is your average tax rate and federal tax
: Your company generated 4.7 million revenue in 2013. annual cost/depreciation are as follows: cost of goods sold that year was $800,000; salaries and wages that were paid were $1,000,000; advertising costs were $30,000; depreciation was $50,000; other..
|
|
Describe the purpose of the logic model
: Describe the purpose of the logic model and how it is used in program development. Discuss the purpose of input, output, and outcomes in the model.
|