Marketing to shorten the sales cycle of each group

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Assume you sell plumbing supplies via a distributor that sells to retailers. What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions Assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. What can you do with marketing to shorten the sales cycle of each group? How might your efforts affect the performance each group differently?

Reference no: EM132214187

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