Marketing to high-involvement consumers

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Reference no: EM131485758

Karl is marketing to high-involvement consumers for his fine leather iPad and laptop covers and cases. Which choice would align with the marketing mix to reach his targeted consumers?

A) selling his covers and cases in the price range of $10-$25

B) selling his cases and covers through stores targeting teenagers

C) adverstising his covers and cases in airline travel products magazines.

Reference no: EM131485758

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