Marketing to a mobile phone rather than a fixed computer

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Reference no: EM131009811

Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer?

1. Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites.

2. The mobile phone is operating most of the time, but the interactivity is less than a fixed computer.

3. The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones.

4. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product

Reference no: EM131009811

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