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Consider a product :Lip balm
you are in a marketing team for Procter and gamble and you will present the file to the president of the company.
you have created a new product to be sold lip balm
explain how you would connect your new brand offering to each of the brand building principles below
1.Great brands start inside
2.Great brand avoid selling product
3.Great brands ignore trends
4.great brands dont chase customers
5.great brand sweat the small stuff
6.great brand commit and stay committed
7Great brand never have to give back
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Right now, it seems digital native retailers and traditional retailers are looking at each other closely to mimic what the other offers to customers.
A customer database template with fields containing critica
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