Marketing systems-a core macromarketing concept

Assignment Help Marketing Management

Reference no: EM13907655

Marketing

Please read the attached file which is Important article.

Marketing Systems-A Core Macromarketing Concept (Roger A. Layton)

What you need to do is to understand the article first. Key concepts are marketing system and community engagement.

The brand I chose is Starbuck in Australia. Based on the article (Importance article), you have to find out how marketing system and community engagement of Starbuck in Australia are.

you write based important article 'Starbuck' report, you make video with report summary 5min. video will submit usb based an important article connection with 'Starbuck' to reportMarketing Systems is a core unit in the Master of Business Marketing.

The unit adopts team learning activities as wel l as oral presentation ski l ls and provides foundational knowledge which is essential for al l discipl ines and which is the basis for students in marketing to develop and apply comprehensive and connected knowledge in the discipline.

Course learning outcomes that relate to particular assessment items are outl ined in the detai ls for those assessments.

The learning outcomes for this unit are outl ined in the below table. Upon completion of this unit, students wi l l be able to:

1. Identify marketing concepts, frameworks and theories and marketing systems including frameworks and theories.

2. Apply marketing concepts, theories and frameworks to varying market situations.

3. Demonstrate how marketing creates value in a societal context and for non-profit organisations

4. Apply ethical and moral standards to marketing issues.

Assessment 1: Case study of a marketing system

Overview

Each student is required to develop and analyze a case study. This case study should cover the key concepts of marketing systems and community engagement. The key concepts are covered in several journal articles that are taught in the first two lectures and tutorials.

Assessment 2: In class activity (group seminar topic presentation)

Overview

In a group of four to five (4-5) members, you are required to choose a products/service, as announced in the Week 1 session, and prepare a class presentation. The presentation wi l l provide detai ls of the company and product/service; an overview of external environment; marketing system that company operates in; and recommended marketing strategy.

Essential ly, your group presentation wi l l outl ine how company is currently implementing its marketing strategy, as wel l as potential improvements that organisation could incorporate.

You are required to work as part of a group of four to five (4-5) members for both the preparation and presentation of this assessment. The main chal lenge of this assessment is to demonstrate and develop a contemporary marketing mix strategy based on "marketing systems".

Reference no: EM13907655

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