Marketing strategy-why did you select this specific strategy

Reference no: EM13183105

A firm that imports "Water from Paradise," a brand of bottled water, from Tahiti to the United States has hired you to develop its marketing strategy. One liter of this bottled water costs $2.

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

What value are you creating with this product?

Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?

Why did you select this specific strategy? Is it the most suitable one?

Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Ensure correct spelling, grammar, and professional vocabulary.

Reference no: EM13183105

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