Marketing strategy to enter the chosen market

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1. Company name - Cafe Coffee Day related to Describe the targeted clientele and the marketing strategy to enter the chosen market. describe the opportunity in terms of product,price,place,promotion,people and after sales service ?

2. Leadership is a function of the individual, followers and situation: Leadrership = f (Individual, Followers, Situation). His/her style can be authoritarian or democratic. Given this, what would you look for in a leader for the case " Burroughs Wellcome Company?" What should be his/her style? what would you look for in a leader?

3. “There is no such thing as growth industry, what we have is growth opportunities.” Explain.

Reference no: EM132264549

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