Marketing strategy-promotional messages for target market

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Actvision in Japan

Do a brief description of a U.S. company and summarize their: (15%)

Mission or strategic goal

Product

Marketing Strategies

Activision Blizzard Inc. is in Santa Monica, California and is one of the world’s more successful interactive entertaining companies. The entertainment network has almost 500 million monthly users in 196 countries making it the powerhouse it is. This company has five operating units composed of : Activision, Blizzard Entertainment, King Digital Entertainment, Major League Gaming, Activision Blizzard Studios. Some of their most iconic franchises include: World of Warcraft, Diablo, Call of Duty, and Candy Crush Saga.

Incorporate the two sections by diagnosing the appropriate method for your selected company to enter the selected country.

Determine the appropriate marketing strategy and promotional messages for the target market (25%)

Determine the appropriate market entry strategy. Focusing on political, legal and economic factors and distribution channel factors. (25%)

Reference no: EM132258510

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