Reference no: EM133652733

Part 1.

Marketing Strategy: Patient Engagement and Patient Care Access

Advertising Campaign: "Healthcare Diversity Matters"

Target Audience: Patients population(s) of all ages including all culturally diverse and LGBQTA+

communities.

How would a healthcare manager put a powerpoint presentation to:

Summarize the need for your new hospital program in the community.
Identify key data points collected that support the need for the new program.
Identify the chosen marketing strategy for new program.
Define targeted audience based on market segmentation in previous assignments.
Include the specific message(s) that will be used in your integrated advertising campaign.
Identify the tasks and their order of importance needed to implement marketing project plan.
Explain when and how you will evaluate your marketing project plan.
Identify a projected timeline of evaluation.
Identify tools you will use to evaluate your plan.
Identify resources and data that will be used to determine success in your marketing project plan and new program.
Based on anticipated changes in the future, discuss how health care marketing strategies can change.
Consider external influences that may guide strategy changes.

Part 2

How would a healthcare manager demonstrate in a paper synthesis of how to communicate plan to the entire company?