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The marketing strategy of corporate naming rights for sports venues is a fairly recent strategy in the sports business landscape. Imagine you are on the marketing team for a minor league team that will be moving to your city. You have been tasked with generating revenue for the team through the sale of stadium naming rights. Based upon what you learned from the Topic Materials, compose a one-paragraph pitch to persuade a local company that naming rights are worth the hefty price tag. Post your pitch to the Main Forum. Provide your peers with constructive feedback about ways to improve their pitch.
Explain the meaning of ethnocentrism, polycentrism, and geocentrism and how those values might affect a multinational company's staffing policy.
Why is it important to conduct pre-employment background investigations? How would you go about doing so? Explain how you would get around the problem of former employers being unwilling to give bad references on their former employees
Place-Plus, a real estate development firm is considering several alternative development projects. These include building and leasing an office park, purchasing a parcel of land and building an office building to rent, buying and leasing a warehouse..
Assume that you are about to deposit $1,000 in a passbook savings account that pays an annual interest of 4 percent.
Apply the buying center concept to a firm, a non profit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees. Which members of the buying center should the salesperson f..
Illustrate what are some of major political risks associated with investing in a foreign country. Explain how does threat of global terrorism affect foreign investment also foreign-exchange market in world today.
Identify a provision of the Constitution that gives the President the authority to make such decisions (1) and two provisions that allow the Congress to restrict his choices. (2). Then give your opinion as to whether these congressional checks have o..
Create your own definition of the decision making process. Why should supervisors write problem statements when defining the problem? What pitfalls should supervisors avoid at each step of the process?
Discuss the term sustainability, and its relevance for business organizations.
What characteristics and skills will multinational and global managers of the next generation need which are not considered necessary for domestic only managers?
Which of the following statements is true of the peripheral route of persuasion?
What are the requirements for effective inventory management?
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