Marketing strategy is needed for newer residential company

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Reference no: EM132292368

A marketing strategy is needed for a newer residential construction company that specializes in remodels, framing, flooring, bathrooms, basements, garages, sheds, siding, egress window installation, window replacements, basic construction. Create a marketing STRATEGY not a plan including the following information:

Target market segment(s)

Who are your existing and potential customers (target market)?

What are the needs of your target market, as identified through market research?

Business strengths

What are your company’s strengths?

How do the strengths of your company match the needs of your target market?

Marketing activities

What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?

Why did you select each of these marketing activities?

Monitoring and evaluation

How will you monitor and evaluate how effective your marketing strategy has been?

Reference no: EM132292368

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