Marketing strategy implementation

Reference no: EM133027932

Business Capstone Project

Company: Aussizz Group - Marketing strategy implementation to recruit future international students from Latin America to Australia

In Assessment 1, I proposed to tackle a problem or to explore this opportunity:

"Marketing strategy implementation to recruit future international students from Latin America to Australia"- Aussiz Group company

STRUCTURE:

-Cover page

01 Executive Summary(350-words)Overview of the entire proposal. Be careful not to use the Executive Summary as an introduction only. An executive summary provides a succinct summary of the content within the report.

02 Table of Contents - remember to include page number.

03 Context (350-words)Introduction and background information including a description of the country, the industry, the organisation (case unit) and the problem or opportunity. The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.

04 Aim/purpose of project (150-words) the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve. The aim/purpose statement must be short and stated within one or two sentences at most.

05Theoretical overview (350-words). This section discusses the concepts/theories/models/frameworks that relate to your project. These concepts/theories/models/frameworks must be those that you have applied in your capstone project.

06 Method (350-words) this section briefly explains how the project was conducted including data collection and analysis. It is not expected that the method section be as detailed as it was in the project proposal. Only secondary data, not use primary data.

07 Analysis and Findings (1350-words) this section should provide information regarding the analysis you undertook and what the key findings were. It should also discuss the implications of the findings.
It is essential that your analysis demonstrates understanding and application of relevant concepts and tools from associated subjects.

08 Conclusion (200-words)The conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.

09 Recommendations (400-words) This section represent the next steps derived from the report. Recommendations are a set of specific actions that you suggest be done. The recommendations must be supported and justified by the findings. In this case mention 4 recommendations from the marketing perspective:

Recommendation 1:
Justification of Recommendation 1:

Recommendation 2:
Justification of Recommendation 2:

Recommendation 3:
Justification of Recommendation 3:

Recommendation 4:
Justification of Recommendation 4:

References (14 references - APA 7th)

Attachment:- Business Capstone Project.rar

Reference no: EM133027932

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