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Marketing strategy for the chosen organization

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Reference no: EM132194569

Assessment Brief

For the final assessment you are to choose your own case study and describe and critique its Marketing. To choose the case study, pick a company, or even a not-for-profit organization. It may be the same organization that you chose for the interim, or it need not be. The organization you choose to analyze may be large or small, private or publically-quoted -- we put no bounds other than it must have a marketing activity.

Apply as many of the concepts covered in this module as you can. You may recall in summary the concepts you use, but do not spend long describing the concept - we need youto apply it. We are not going to list out the key concepts here, but we shall have a list of them against which we shall be grading your paper. Nevertheless, three key words will be "marketing", "management" and "sustainability". By not specifying here a long list of concepts, we hope to ensure that you have identified them and absorbed them!

Remember, we are looking neither for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module nor even a new marketing strategy for the chosen organization. Instead we are looking for application to a particular case of your choosing.

You would be well advised to use the following resources:
• The video on Writing Academic Papers
• The presentation on Guidelines on Writing the Assessments
• The short document on Notes about English

Overall we shall be marking as a function:
• Application of the concepts covered in the module (this will be subdivided into concepts covered)
• Citations and bibliography
• Quality as an essay

Attachment:- Marketing_Assignment.rar

Verified Expert

The study focuses on the marketing management strategies in an organisation. It reflects on imposing the bets of effects of marketing strategy that caters to infuse better understanding of marketing strategies.The study caters to infuse some definite assistance that also reflects a positive analysis on the Well being marketing policy.

Reference no: EM132194569

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Reviews

len2194569

12/15/2018 2:41:20 AM

7 Experiential Marketing; Customer Relations and Experience Management 8% 50% 8 Role of IT 8% 55% 9 Pricing and Cost Structure 8% 55% 10 Stakeholders, Triple Bottom Line and Sustainability 8% 50% Quality as an essay 10% 40% Bibliography and Citations 10% 35% Total 100% 46%

len2194569

12/15/2018 2:41:10 AM

Marks Marking components Weighting This Paper Key concepts of marketing 1 Differentiation and Competitive Advantage 8% 45% 2 Commoditisation and Total Product and Solution Offering 8% 50% 3 Branding 8% 40% 4 Ps and Cs 8% 50% 5 Segmentation 8% 35% 6 Managing, especially the Service Element 8% 50%

len2194569

12/15/2018 2:40:58 AM

As is evident from the way the marks are allocated in the table below, each of the key concepts is weighted equally, while separate value is given both to the quality of writing and to the bibliography and its use. Marks are interpreted as follows 75% and above Outstanding 70% – 74% Excellent 60% - 69% Good 50% - 59% Satisfactory 49% and below Failure

len2194569

12/15/2018 2:40:50 AM

The objectives of this assessment were to determine not only if you had understood the key concepts addressed by the syllabus but also that you could use these in a practical application to an existing business. This practical application required that you could present a well-argued and properly structured paper that drew the reader into the discussion which was based on solid sources referenced in the bibliography.

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