Marketing strategy and recommend a change

Reference no: EM13284564

Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.

In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. From the first two e-Activities, assess the situation today. Determine what price Netflix paid to get where they are today.

Reference no: EM13284564

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Marketing strategy and recommend a change : Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.

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