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Marketing strategy

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Reference no: EM132932258

During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:

- Provide an overall summary of the company and the product/service offerings.

- What is the product or service you will redefine or introduce as new?

- Why is it a good time for the company to explore this opportunity now?

- What are the short term and long-term goals?

- Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).

- What are the risks/benefits of introducing this product/service?

Reference no: EM132932258

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