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Marketing strategies for new product development

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Reference no: EM132795000

Marketing Management Assignment:

Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit

Learning Outcome 1: Student will be able to integrate theoretical and practical knowledge of Marketing Management
Learning Outcome 2: Research the tools for gathering marketing information and utilise the tools to assess markets
Learning Outcome 3: Evaluate consumer behavior and its effect on business performance
Learning Outcome 4: Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning
Learning Outcome 5: Develop creative marketing strategies for new product development including product, price, people and promotion - Generate creative strategies for customer acquisition and retention

Question 1:

Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.

Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.
Word count: no more than 500 words
Reference: at least 2 academic sources to support your discussion

Question 2:

Week 4

Watch the video in the link above and discuss in 300 words about how the consumer behaviour changed

Video - Consumer Behaviors: Catherine Roe at TEDxUChicago 2012

You must use the information from the video to discuss

Question 3:

Watch the video in the link below and answer these two sub-questions in 300 words:

Video: When You #CareEnough?, You Can Change the World

• Identify the message that the company wants to send to the customers through the advertisement.
• Identify the target market for this advertisement and explain why you think the advertiser is using the segmentation variable you identified for that advertisement

You must use the information from the video to support your discussion

Question 4:

Covid - 19 has changed the future of retail industry. Provide your prediction about the future of retail industry and discuss about it in 500 words. You can you the information from the attached links below

Question 5:

Watch the videos in the links below and answer 3 following questions:

Video:  Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

• What is the message that Apple wants to send to its customers?
• According to your opinion what does the benefit Apple gain when they implemented the Think Different campaign'?
• What kind of emotions does this video evoke in you? Explain what you felt and why?

Answer the question in 300 words and you must use the information from the video to support your discussion

Question 6:
Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn't like?
Answer this question in 300 words

Attachment:- Marketing Management Assignment.rar

Verified Expert

This is a marketing management assignment in which the contextual process of collecting, analyzing as well as interpreting the data in the direction of converting it into information that is in regards to the market conditions.This assignment addresses the relevant product/services by conducting a stipulated market research. The contextual Market research refers to the process of gathering or at times analyzing or interpreting the information that is relevant to the target market along with its residing product/services as offered. It also considers the market sale in the past/present as well as discusses the potential customers of product/services. Quantitative as well as Qualitative techniques are also mentioned.

Reference no: EM132795000

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