Reference no: EM1386413
In the highly competitive grocery retailing industry, what's one of the hottest marketing strategies for ensuring success? San Antonio-based H.E.B. grocery retailer has found an answer.
National grocery chains such as Kroger have found the marketplace increasingly competitive. Local and regional grocery store retailers have begun incorporating local lifestyles into their decisions on store locations and in designing the stores themselves. This approach, only taken up recently, differs from the traditional standardized method that the big chains use. This phrase works, thanks for the addition. H.E.B., for example, uses a "different faces for different places" approach in locating and designing its 300-plus stores in Texas and Mexico. Focusing on large market areas such as Houston and San Antonio, H.E.B has become a serious competitor to national chains. The chains have also seen non-traditional grocers such as Wal-Mart and Target invade their competitive space.
The many "faces" of H.E.B. include such store configuration options as a Central Market for gourmet and specialty foods, the traditional food/drug combination, a food/drug approach combined with a Central Market theme, a budget-oriented concept (that is, everyday low pricing) called Pantry, an Hispanic food orientation called Mi Tienda, and a super center.
Lifestyle retailing has been popular in other retail industries, such as fashion and apparel, for some time. However, it is a relatively new concept in the grocery industry. Because most large chains have not used the lifestyle strategy, local and regional grocery groups have been able to gain market share.
Consumers of the future may well pick their place to buy food based on whether or not a store matches their lifestyle. Adapted from "Different Faces For Different Places" by David Kaplan (Houston Chronicle), Houston Chronicle, October 14, 2007, pp. D1 and D2.
Case study developed by Dr. John R. Brooks, Jr., Houston Baptist University.
Discussion Questions
1. What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry?
2. What does San Antonio-based H.E.B. call its approach to lifestyle marketing in the grocery industry?
3. What are the many faces of H.E.B.?
|
What are the input variables
: You are thinking of opening a copy shop. It costs $10,000 to rent a copier for a year. It costs $0.025 per copy to operate the copier
|
|
Create algorithm to accept current salary
: Create the algorithm which will prompt for and accept current salary for each of faculty members, then compute and show their individual pay increases.
|
|
Categories of molecules of life
: There are four main categories of molecules of life. Complete the table given by indicating, the name of each of the four categories of the molecules of life
|
|
Decision rule-statistical decision-management conclusion
: Indicate your hypotheses, decision rule, statistical decision and management conclusion using the critical value and then find the p-value and state your decision rule, statistical decision and management conclusion using this method.
|
|
Marketing strategies for ensuring success
: What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry and what does San Antonio-based H.E.B. call its approach to lifestyle marketing in the grocery industry?
|
|
Inorganic fertilizers to organic fertilizers
: Inorganic fertilizers contribute to water pollution and your town is encouraging its citizens to switch from inorganic fertilizers to organic fertilizers, like seaweed powder, so as to minimize pollution.
|
|
Write down the java code for the bank
: Write down the java code for the bank of Fraud. User is presented with menu which looks something like this: 1. Deposit 2. Withdrawal 3. Check Balance 4. Exit.
|
|
Evidence of a difference in the variability
: At the .05 level of significance, is there evidence of a difference in variability in the shipping time between the two outlets? What decision should the carpet manufacturer make?
|
|
Explanation to allele frequency and selective pressure
: The big majority of the frogs in this population are green. A few individual frogs carry a mutation that prevents the production of the green pigment.
|