Marketing strategies for a new market segmentresources

Assignment Help Marketing Management

Reference no: EM13824782

Marketing Strategies for a New Market SegmentResources

You are working in the marketing department of a health care organization that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be better to market a new line under a new brand name, or use the existing brand name under a line extension strategy. List the advantages and disadvantages of each strategy and present your recommendations. Describe the internal sources you used in the strategic planning and decision making process of your recommendations.

Step 1 : Recommends strategies to market a service line to a different market segment and rationalizes the strategies.

Step 2 : Analyzes the advantages and disadvantages of each strategy.

Step 3 : Analyzes internal sources utilized in the strategic planning and decision making process.

Reference no: EM13824782

Questions Cloud

Essay on maserati factory and its key competencies : Essay On Maserati Factory And Its Key Competencies

Problem regarding the corporate legal entity of company : Arthurs, Boulez and Coombes were the directors and sole shareholders of Driftwood Products Limited. After several years of hard work and considerable success, all three decided to take a vacation together and leave their office manager in charge o..

What is its net working capital : A firm has current assets of $36,000, cash of $5,000, current liabilities of $20,000, total assets of $80,000 and total liabilities of $45,000, what is its net working capital

Write an essay about the story The Tell-Tale Heart : Write an essay that is a Subjective Literary Analysis of Edgar Allan Poe's short story, "The Tell-Tale Heart". This short story belongs to the horror/mystery genre of fiction.

Marketing strategies for a new market segmentresources : You are working in the marketing department of a health care organization that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be better to market a new line under a new brand name, or use the existing bra..

Question regarding partnership agreement and contract : Kuli owned a tobacco farm and entered into an agreement with Magory whereby Magory would work the land for Kuli for a year; be given possession of a house on the land during that period

Which of the following isolated events will not change : A firm has $100 of average inventory, operating profit of $500 and sales of $1,500. Its days in inventory is: Which of the following isolated events will NOT change the quick ratio for a manufacturer

Marketing principles : Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy stakeholders whose requirements may often be in conflict? The person re..

Question regarding cancellation of contract : On July 2, Curran, a sales representative for the Bright Lighting Company, obtained a written order from Watts for a generator suitable for his farmhouse.

User Account

All Pages