Marketing strategies and principles of data management

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Reference no: EM133139102

Subject - Marketing Strategies

1. Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?

Subject - Principles of Data Management

2. Increased computer power and big data make it possible to analyze large amounts of data to search for new insights and knowledge. One way of doing this is an unsupervised search that uses regression techniques to find possible relations between data items in the data set.

- What are possible downsides of this method of data exploration?

- Under what conditions would you recommend it to organizations?

- Provide an example of an instance where the use of big data does not allow for performance increases in business key performance metrics. If you cannot find any in your research then make one up.

Reference no: EM133139102

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