Marketing strategies and market development strategies

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Reference no: EM133574520

Goals and objectives:

1. Increase the annual number of night sky tour participants by 20% within the next 2 years.

2. Enhance customer satisfaction rating to at least 9 out of 10 within the next year.

3. Establish partnerships with 3 local businesses to create package deals with the night sky tours within the next 6 months.

4. Increase revenue from merchandise sales by 15% within the next year.

5. Expand the educational offerings by developing and launching a new astronomy workshop within the next 12 months.

The SBU is night sky tours.

Explain with example the core marketing strategies and market development strategies for the above proposed goal and objective. It must be annotated back to the G+O they are designed to achieve.

Reference no: EM133574520

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