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LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer's contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate 'business world' situations, and 6. Develop strategies to provide solutions to the marketing problems identified. DETAILED DESCRIPTION OF ASSIGNMENT Your task in this assessment is to analyse a case study in pairs that provides a critique of the issues in the case. It should be approximately 3,000-3,500 words in length. It is important to write your case study in a flowing format, ensuring the topics raised in any questions at the end of case studies are answered, but importantly do not write the case study in a question:answer format. The case study you will need to address is: Marketing the Eco-Shack (p272, Sharp, 2013). Please do not answer the questions listed at the end of the case in the textbook. Your task is to research the company and the market and then write a case study that considers: 1. The marketing environment 2. Whether the market could be segmented a. If so, who the target market is b. If not, explain why not 3. How you would manage the marketing mix for this product
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
Business Department , Organizational Behavior (course 520 ), Personality, Attitudes
Demonstrate understanding of the many-sided nature of knowledge management
Describe the management process and identify the skills required to manage business organizations.
What issues do you think are critical in planning for integration and sharing of information in innovative firm? How do these issues vary for product and process innovations?
Apply general attribution theory to analyze and explain each party's attitudes and conclusions. Hint: Use consensus, consistency, distinctiveness, and the fundamental error.
Require consideration of the literature on the relevant topic. Require analysis of each of the relevant companies or countries.
"Management is a series of functions to be performed in a sequential order". Explain the statement describing Management Process in short.
Track record of mergers and acquisitions
Describe your personal experiences with just-in-time learning. Reflect on a job interview or evaluation where you felt that you were unfairly treated.
Call to mind three relational partners you presently have: a friend, a coworker or classmate, and romantic interest. What aspects of your nonverbal communication are different in each of these relationships?
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