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Marketing standpoint to announce that new laser printer

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Prism Computer Corporation, a manufacturer of personal computers, has developed a new laser printer that is cheaper and more efficient than those produced by competitors. Although prototype models have been built, actual production of the new printer has been stalled up to three months by manufacturing problems.

Despite these difficulties, Prism's top management believes it is important from a marketing standpoint to announce that the new laser printer is now available. Consequently, they ask you to write and distribute a new product release about the laser printer and its features.

You are told that no mention should be made in the news release that the product won't be available for another three months. What would you do in that situation? Does the situation violate professional ethics in any way? Why or why not?

Reference no: EM133427903

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