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Marketing Services Versus Products When most people think of marketing, they often conjure the image of marketing a product. According to the CIA's World Factbook, however, a surprising 60% of the world's gross domestic product (GDP) is comprised of services, with the remaining percentage comprised of manufacturing and agriculture (www.cia.gov). Thus, it is imperative that marketing professionals understand the marketing of services as well as products. Do organizations market services differently than they market products? For your discussion, you will take a closer look at the challenges presented by marketing services. Perhaps the best-known categories of services are financial services and health care services. If, for example, you decide to have surgery, it is very difficult to assess the quality, success, and even the pricing of the procedure. By contrast, you can find out precisely the cost of the post-surgical pain medication, the potential side effects of the pain medication, and instructions on how to use the pain medication. This is a simple example of differences between services and products. For this Discussion, review the Readings regarding characteristics of products and services that might influence their marketing. Present the following: Referring to the text, identify three similarities among the marketing of services and products, and suggest why you think these similarities exist. Identify two differences between the marketing of products and services. Compare how easy or difficult it is to customize products and services. For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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