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Marketing a service poses new challenges to the marketer. In this assignment, pick one of the following services: A doctor’s office, an airline, an employment agency, or a bank. First – outline the target market for the organization you selected, based on applicable segmentation characteristics. Justify why you picked these criteria to identify your target market. Then - Discuss the service’s special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected. On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
Four characteristics are: Intangibility, inseparability, Variability, Perishability.
List the three bio-sphere rules. Explain with suitable illustrations why and how the traditional approaches to ‘product design’ and ‘supply chain manufacturing, sourcing and logistics operations’ should adjust while applying the three ‘bio-sphere rul..
We all understand the idea of buying low and selling high, but Mr Smith is unique. He wants to sell high and buy low, and wants to ‘short’ a commodity. You explain to Mr Smith that, while it may seem impossible, or at least dishonest, to sell somethi..
Write a journal entry that explores the topics or assignments covered in this module. Topics include: project planning, project managment systems, Example question: What kinds of questions needs to be addressed in order to measure project success
What are the critical path activities? What is the project's scheduled completion time?
Suppose that MW Inc. has a production rate of 450,000 units per year, and a daily demand of 1500 units on each working day (assume 250 working days per year). They estimate that is costs $140 to setup for each production run, and the holding cost per..
You are employed at a large global high-tech company that has offices worldwide in such places as Tokyo, London, Bombay, Toronto, Mexico City, Chicago, and Seattle to name a few.
For the case, Decision Making at the Top: The All-Star Sports Catalog Division (HBR 5-398-103), identify and critically analyze: the stages in the decision process at All-Sports Catalogue Division; the behavior the process followed both encourages an..
Write a paper of no more than 1,400 words that evaluates alternatives an organization must consider to realize growth. Identify the best value discipline, generic strategy, and grand strategy for your organization
discuss the role of management in motivation, in relation to the specific changes each company has gone through or will be going through.
What is Equity in the context of law? When and how will a court apply equity?
Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W's for your media planning.
Reid Chocolates (see Problems 9.6 and 9.7) has yet two more layouts to consider. Layout 4 is shown below. What is the total trip distance
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