Marketing service poses new challenges to the marketer

Assignment Help Operation Management

Reference no: EM131750131

Marketing a service poses new challenges to the marketer. In this assignment, pick one of the following services: A doctor’s office, an airline, an employment agency, or a bank. First – outline the target market for the organization you selected, based on applicable segmentation characteristics. Justify why you picked these criteria to identify your target market. Then - Discuss the service’s special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected. On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.

Four characteristics are: Intangibility, inseparability, Variability, Perishability.

Reference no: EM131750131

Questions Cloud

Compare macys to nordstrom and give reasons : Discuss the various divisions and departments that would be found in a Macy's Department Store

Government bonds in the open market : Everything else remaining unchanged, what will happen if the Fed buys government bonds in the open market and borrowed reserves is zero?

Compute the current straight-debt value : Compute the current straight-debt value and the current conversion value of the convertibles. What is the present floor price for the convertibles?

Determine how human capital is used : Your research should include an examination of lending institutions, health care, and human capital.

Marketing service poses new challenges to the marketer : Marketing a service poses new challenges to the marketer. Four characteristics are: Intangibility, inseparability, Variability, Perishability.

Discuss some techniques american airlines uses : discuss some techniques American Airlines uses in order to reduce costs and increase profits

Compute earnings per share for commonshare financing : Compute earnings per share for years 1 and 2 for new commonshare financing, for financing through convertible debentures assuming that conversion has not taken.

Leadership credos should be motivating : A credo should describe what the leader believes in and will or will not stand for. Leadership credos should be motivating.

Evaluate the top-three concepts covered : Evaluate the top-three concepts covered in this course that provided the most value to you and how you might incorporate those concepts

User Account

All Pages