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Marketing sense of word utility

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Reference no: EM132895422

Part 1.

1) Name a type of utility that a good or service could have (in the marketing sense of the word utility/not the economic sense): _____

2) Which of the following firms is more likely to follow a pattern of "exclusive distribution"? Rolex, Nike, 5 Hour Energy Drink _____

3) Which of the following is not a distribution method? (Virtual-own, bricks and mortar-own, direct marketing) ______

4) Which of the following is the name of a chart that shows what projects are being worked on and how much has been completed? Pigou Chart, Brandt Chart, Gantt Chart _______

Part 2

Outline a business plan in "pseudo-powerpoint" format below and on the reverse side of this exam. Pick one of the following businesses:

a) White Hot Chile Sauce - a seller of a blend of chipotle, jalapeno, habanero and other chile peppers into a sauce that brings an experience one inch below the need for hospitalization.

b) Joe's Puppy Farm - a breeder of designer dogs including various hybrid breeds like the labradoodle (labrador/poodle mix) and the great daniff (great dane/bullmastiff mix).

Reference no: EM132895422

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