Marketing segmentation and target marketing

Assignment Help Operation Management
Reference no: EM131411380

Marketing segmentation and target marketing are critical to the marketing of products and services. In addition, product/service differentiation and product positioning are critical. Choose a company/product/service that you are familiar with.:

1. Describe its target market(s).

2. Explain how it has differentiated itself from its competitors

3, Explain how it has positioned itself in the market place.

4. Are there any suggestions that you could make to this company about the above?

Reference no: EM131411380

Questions Cloud

The term multiculturalism refers : As used in OB, the term multiculturalism refers to:
Final responsibility for effective strategic management lies : A manager who is using spreadsheet software to prepare a departmental budget is using which managerial skill according to Katz? According to the text, the final responsibility for effective strategic management lies with whom?
The manager is engaged in which management function : When a manager monitors the progress of an affirmative action program to advance minorities within the corporation, reviews progress on changes in employee attitudes, calls a special meeting to discuss problems, and makes appropriate adjustments in t..
Enduring change of behavior that results from experience : Which of the following is an enduring change of behavior that results from experience? A group of firms that produce similar products is BEST known as.
Marketing segmentation and target marketing : Marketing segmentation and target marketing are critical to the marketing of products and services. In addition, product/service differentiation and product positioning are critical.
Characteristics of employee-centered leadership style : Explain the characteristics of Employee-Centered Leadership Style? Identify specific behaviours an employee-centered leader may exhibit and behaviours he may not exhibit?
What a revenue cycle : What a revenue cycle is. What are the components of a revenue cycle, and How do the components within the revenue cycle interact.
Describe the attributes of these segments : M Companies use many tools to learn more about the specific market segments they plan to target. An example of one of those tools is PRIZM. Describe the attributes of these segments and what strategies marketers should use if they were trying to reac..
The corporate-level and strategy of these businesses : Review the opening case regarding Coca-Cola and PepsiCo. Discuss how the environment affects the corporate-level and strategy of these businesses? Evaluate examples (NOT provided in the text) of how these companies base their strategies on informatio..

Reviews

Write a Review

Operation Management Questions & Answers

  The objective is to find the minimum dimensions for the box

A company is about to design a box to pack three circular objects. These objects have different radii; R1 = 6, R2 = 12, R3 = 16. The objective is to find the minimum dimensions for the box. In addition, the company does not like the objects to have o..

  Write a project charter and work breakdown structure

Write a project charter and Work Breakdown Structure (WBS) for the following project: You have been asked to plan a major international soccer competition. The scope of your responsibility is reserving the sports venues, acquitting the athlete accomm..

  Good product design can be summed up as standardization

A good product design can be summed up as the standardization, simplification and sustainability of a concept. While creating a new product, the key is to make it do its job in the simplest way possible. By keeping things simple and standard, you eli..

  The role of leadership style on leadership effectiveness

The role of leadership style on leadership effectiveness

  Define diversity management in detail

Define diversity management in detail and describe the components that have been combined to make up our present workforce diversity. Which component do you think is making the most impact on workforce diversity today?

  What are some examples of e-contracts

Today, when nearly everything is moving online, agreements are no different. Even in your daily life, you would have accepted licensing and other agreements online. What are some examples of e-contracts?

  The biggest barriers to communication

A GANTT chart shows managers the status of work at a glance by seeing (in order): If multiple changes were occurring simultaneously in an organization, would it make sense to merge them into one large change initiative? Why or why not? Why do you thi..

  Probability-defective product is produced-step assembly line

Consider an assembly line with 50 steps that are carried out sequentially. Each of the 50 steps has a defect probability of 1%. The final product produced on the assembly line is defective if any one of the 50 steps made a defect. What is the probabi..

  Formulate this problem using a linear programming model

A company produces two products, A and B. Each must go through two assembly lines. Product A requires 12 hours on Line One and 4 hours on Line 2. How many of each product should the company produce to maximize profit?

  Companies responsible for unethical actions of employees

Should companies be held responsible for the illegal or unethical actions of employees using company-owned computers? Give two reasons to support your view.

  Benefits such as healthcare-time off and intrinsic rewards

Pretend that you are in the human resources department of a company and it is your job to design a reward system that will maximize employee motivation. What things would your reward system include, and why would you choose each? You need to discuss ..

  About the job-observation-interviews-questionnaires

Assume that you’ve been asked to conduct a job analysis on an entrylevel administrative assistant position at your organization. Which job analysis method would you be most likely to use to collect data about the job: observation, interviews, questio..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd