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Marketing segmentation and target marketing are critical to the marketing of products and services. In addition, product/service differentiation and product positioning are critical. Choose a company/product/service that you are familiar with.:
1. Describe its target market(s).
2. Explain how it has differentiated itself from its competitors
3, Explain how it has positioned itself in the market place.
4. Are there any suggestions that you could make to this company about the above?
A company is about to design a box to pack three circular objects. These objects have different radii; R1 = 6, R2 = 12, R3 = 16. The objective is to find the minimum dimensions for the box. In addition, the company does not like the objects to have o..
Write a project charter and Work Breakdown Structure (WBS) for the following project: You have been asked to plan a major international soccer competition. The scope of your responsibility is reserving the sports venues, acquitting the athlete accomm..
A good product design can be summed up as the standardization, simplification and sustainability of a concept. While creating a new product, the key is to make it do its job in the simplest way possible. By keeping things simple and standard, you eli..
The role of leadership style on leadership effectiveness
Define diversity management in detail and describe the components that have been combined to make up our present workforce diversity. Which component do you think is making the most impact on workforce diversity today?
Today, when nearly everything is moving online, agreements are no different. Even in your daily life, you would have accepted licensing and other agreements online. What are some examples of e-contracts?
A GANTT chart shows managers the status of work at a glance by seeing (in order): If multiple changes were occurring simultaneously in an organization, would it make sense to merge them into one large change initiative? Why or why not? Why do you thi..
Consider an assembly line with 50 steps that are carried out sequentially. Each of the 50 steps has a defect probability of 1%. The final product produced on the assembly line is defective if any one of the 50 steps made a defect. What is the probabi..
A company produces two products, A and B. Each must go through two assembly lines. Product A requires 12 hours on Line One and 4 hours on Line 2. How many of each product should the company produce to maximize profit?
Should companies be held responsible for the illegal or unethical actions of employees using company-owned computers? Give two reasons to support your view.
Pretend that you are in the human resources department of a company and it is your job to design a reward system that will maximize employee motivation. What things would your reward system include, and why would you choose each? You need to discuss ..
Assume that you’ve been asked to conduct a job analysis on an entrylevel administrative assistant position at your organization. Which job analysis method would you be most likely to use to collect data about the job: observation, interviews, questio..
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