Marketing segmentation analysis

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Reference no: EM132306282

A lobster trap manufacturing company’s marketing department completed their marketing segmentation analysis and discovered a potential new market in repurposing the traps for home decoration. If the company’s objective for growth is to increase its market share by 3% by tapping into the international lobster market, how does the marketing objective use the company’s objective? aligns with the company objective, abandons the home decor market and focuses its efforts on the international community of lobster catchers ignores the company objective, generates a new campaign to reach home decorators focuses on a new market, the international home decorator business.

Reference no: EM132306282

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