Marketing-sales to business customers

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Discuss what UPS’s business customers are looking for when committing to work with UPS?

How does UPS’s marketing and sales to business customers differ from working with its residential consumers?

Discuss how the UPS story relates to the major concepts of Chapter 6 on business buyer behavior. Specify the concept(s) and the UPS insight(s).

Reference no: EM13899773

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Marketing-sales to business customers : Discuss what UPS’s business customers are looking for when committing to work with UPS? How does UPS’s marketing and sales to business customers differ from working with its residential consumers?

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