Marketing research used to select target market

Assignment Help Marketing Research
Reference no: EM131313331 , Length: 12 PPTS

Michelle has told you that the board is now ready to see the final presentation of your plan for MM's new product.

"They are very eager to see what we have been working on during the past few weeks," she says excitedly. "I am sure they will love the plan and am looking forward to your presentation."

"Thanks," you respond, feeling a few butterflies in your stomach. "I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan. I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?"

Objectives of plan

Marketing research used to select target market

Product

Pricing

Distribution

Promotional Strategies

Measuring results

Contingency Plan

"This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help," Michelle says exiting your office.

You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it''s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.

What might somebody else say to show your proposed solution is wrong?

What could you say to show s/he is wrong?

What alternative solution might someone else recommend?

What reasons might someone provide to support their solution?

How would you respond to their reasons?

Is there a compromise or creative solution?

Reference no: EM131313331

Questions Cloud

Write a method that does a reverse lookup : Write a program that stores names and phone numbers from a text file in a dictionary, with the name being the key. Write a method that does a reverse lookup, that is, finds a name given a phone number. Write a Windows application to test your impl..
Why might a company pay as a stock dividend : Why might a company "pay" as a stock dividend? ? List the three possible explanations for why companies pay cash dividends ?
How to avoid cultural barriers in communicating : Explain communication patterns, important cultural and religious rituals, customs, and beliefs, and how to avoid cultural barriers in communicating with Brazillian People? What would constitute good manners and respect and what would cause offense..
Unsolicited proposal-protecting digital doodads : Unsolicited Proposal: Protecting Digital Doodads in Dorms As an enterprising college student, you recognized a problem as soon as you arrived on campus. Dorm rooms filled with pricey digital doodads were very attractive to thieves.
Marketing research used to select target market : What might somebody else say to show your proposed solution is wrong - what could you say to show s/he is wrong and what alternative solution might someone else recommend - What reasons might someone provide to support their solution?
What is the dividend payout ratio : Suppose a company with net income of $200 million and 3 million shares outstanding pays $50 million in cash dividends.- What is the dividend payout ratio?
What is the difference in time : Using a small array (less than 20 elements), compare the sorting times between the insertion sort and QuickSort. What is the difference in time? Can you explain why this difference occurs?
How did they manage the outsourcing project : From a systems viewpoint, what are some of the environmental issues involved in a decision by a company to outsource manufacturing operations to a foreign country? Please identify a company that has outsourced operations to a foreign company. How ..
Determine the actual return for the fund over : Report on its performance during the past 5 years. (You don't need to compute this return if the information is available.) Determine the actual return for the fund over the 12 months ending December 2015.

Reviews

Write a Review

Marketing Research Questions & Answers

  New product launch marketing plan

Write about New Product Launch Marketing Plan in 4 to 5 page.Explain with a example and write about the Pricing and distribution strategies and Marketing communication plan.

  What product have you purchased from this brand

What product(s) have you purchased from this brand?Why did you purchase this product?What made you interested in buying this product compared to a competitor?What would you do to influence other consumers to purchase from this brand's product line?

  Analyze the marketing strategy of teslaand tjx etc

Analyze the marketing strategy of one of the following companies: eBay, Costco, Home Depot, Tesla, and TJX. Cover the following topics: line of business (organization mission), target markets, SWOT, marketing strategy (4Ps), marketing department o..

  Examine the impact of such changes on the demand

Describe how household patterns in the United States are anticipated to change over the next few years.Examine the impact of such changes on the demand for different goods.

  How many cars of each type would toyota have sold

At break-even, how many cars of each type would Toyota have sold - How soon can Toyota break-even, assuming it can operate at full factory capacity?

  What are possible coordinated effects of vertical mergers

Should competition authorities prohibit vertical mergers that lead to higher input prices? What are possible coordinated effects of vertical mergers?

  Conduct an environmental analysis

conducting an environmental analysis as a new marketing associate for a car sharing business.

  Discuss how laddering be used in marketing research

What should be included in a report that summarizes the findings of a focus group?-  Indicate the advantages and disadvantages of client interaction in the design and execution of a focus group study.

  Conduct market research with young children

Are you willing to divulge personal information to marketing researchers? How much are you willing to tell, or where would you draw the line?

  What marketing research might mean to a firm

Laurent-Perrier, number three in terms of worldwide sales of champagne, has been getting its house in order.- Discuss what marketing research might mean to a firm.

  Specify the main purpose of the instagram campaign

Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.

  Develop marketing strategies for nonprofit organizations

Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social media to develop and communicate the organiz..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd