Marketing research paper on manager of a fortune

Assignment Help Marketing Management

Reference no: EM13826596

You will select a notable manager of a Fortune 500 company and research and write a research paper/critical analysis of the marketing strategies employed by these individuals. Be sure to choose someone for whom there is much information available. What personal characteristics contributed to their success and failures? What did they contribute to changing the face of marketing for the 21st century? What other industries changed as a result? If you were to advise them, what would you suggest is most important for them to consider in the coming years? Be sure to be balanced in your approach, not just "buying" the press' hero-worshiping or vilifying.

Sources should be academic in nature but may include reputable business and/or news sources such as business journals, magazines, or newspapers. You will write a 3-4 page paper (not including cover page and citation page) in APA format that includes a brief history of the individual and the company in which they founded/worked.

Additional Requirement

The question comes to Marketing and it is based on about writing a research paper about a notable manager of a Fortune 500 company and research about the marketing strategies employed by that particular individual. A research paper on Steve Jobs has been written in this regard.

Word limit 1450

Reference no: EM13826596

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