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Assignment - Report
JWS Research is an independent, privately owned Sydney-based marketing research consultancy. The company is considering new technologies in order to enhance their marketing research capability and provide a more efficient and accurate service for their clients. The client base of JWS currentlyincludes ACT Government, Cancer Institute NSW, Government of South Australia, and Gold Coast Airport. JWS intends to join the early- adopters of data analytics technology users with the major source of data being social media.
JWS has no detailed knowledge of how this technology works and have asked you to prepare a report entitled:
"The impact of technology on marketing research in today's business environment." This report should be addressed to the Executive Management Team of MRC.
The aim is to identify what the company stands to benefit if they adopt these new technologies and try to persuade the Executive Team to make a decision to do so.
Format:Please use a Report format with relevant headings, typed in Times New Roman 12 point font, with 1.5 line spacing.
Verified Expert
JWS Research is an independent, privately owned research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research. The research team at JWS has a collective experience that is trusted and relied upon by all tiers of Government, consultants and media alike to provide robust and accurate results. We see research as more than an end in itself. For us it is a tool to gain valuable insights into the motivations and thinking of key stakeholders and the public.
They have highly experienced staff and they did it in so professional manner that my professor appreciated me for my assignment. The rates are quite affordable
Marking Criteria; Executive Summary 3 Main body (showing evidence of your understanding of Marketing Research and the potential role for data analytics based on social media), with appropriate in-text referencing 10 Language 2 Layout and professionalism 2 Referencing (in-text and bibliography) 3 Total 20
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