Marketing research goal-brand equity-customer satisfaction

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Reference no: EM132292742

1. Choose one marketing research goal:

(A) brand equity, (B) customer satisfaction, or (C) pricing. And choose one type of marketing research: (D) exploratory, (E) descriptive, or (F) causal. For the combination you selected, draft a proposal for the marketing research. For example, if you seek a combination of A and D, you might write a template of questions for an interviewer to ask people about the roles of their favorite brands and cherished possessions.

2. Which term describes things that must be done right in order to enhance a start-up’s chance of success?

a. Crucial elements

b. Core competencies

c. Key components

d. Critical success factors

3. If one case of Winston brand chocolate molds costs $10.00, but a single order for 10 cases costs a total of $94.00, it is MOST accurate to say that:

a) someone in the manufacturer's book keeping department made an error.

b) the manufacturer offers a cash discount.

c) the manufacturer offers a cumulative quantity discount.

d) the manufacturer offers a noncumulative quantity discount.

e) the manufacturer offers a trade discount.

4. Which is NOT a crucial question about target markets?

a. Is there a pain we can alleviate at an attractive price?

b. Can we offer benefits that are somehow better than the next-best alternatives?

c. Will entry into this segment provide an entry into other segments?

d. Can we create a sustainable competitive advantage?

Reference no: EM132292742

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