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Marketing research for proctor and gamble

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Reference no: EM132840424

Learning Outcome 1: Demonstrate a critical awareness of knowledge issues, as the basis for original thinking; encompassing current processes of knowledge production related to business research

Learning Outcome 2: Critically apply advanced skills required in research, analysis, evaluation of complex ideas, information, concepts and/or activities related to business research.

PLO 1:The Course Learning Outcomes (CLOs) indicated above are mapped to your overall (MBA) Program Learning Outcomes (PLOs). This assessment tests your achievement in the program with reference to the followingPLOs:

PLO2: Experiment with multiple theories and functional perspectives for the interpretation of comprehensive challenges to the business environment

PLO3: Combine relevant theoretical advances with functional business skills to construct timely and informed decisions

Assessment Tasks:

Students are required to address the following questions related to the case study: Ethnography: An effective tool to Business Solution:

1. Analyze the advantages and limitations of conducting marketing research for Proctor and Gamble.

2. Compare the qualitative and quantitative marketing research techniques by Proctor and Gamble used for increasing consumer engagement.

3. Discuss and recommend Proctor and Gamble approach to connect better with millennials for conducting consumer research.

Case Study - Consumer Research at Procter & Gamble: From Field Research to Agile Research by Pamela N. Danziger

Attachment:- Case study.rar

Reference no: EM132840424

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