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Real-Life Research Marketing Research Essentials
a) What are the various types of surveys that could be used to measure satisfaction? What are some of the advantages and disadvantages of each?
b) Should customer satisfaction be measured daily? If yes, isn’t this very expensive? Why measure every day?
c) Assume that you have 2,000 customers, and 95 percent of your customers are very satisfied. Isn’t that good enough?
d) Is it important to know why a customer is satisfied? Why?
Sketch the company's organizational structure. Using the tools of business process design, define the organization's business process.
What cycle time would match capacity and demand if demand is 133 units a day, there are two shifts of 435 minutes each, and workers are given three half-hour breaks during each shift.
What role does Social Security play in employee retirement?What is the relationship between FICA, ERISA, and Social Security?
Why is it important to look at alternatives, trade-offs, uncertainties, and risk tolerance when making most decisions?
You have learned about lean manufacturing, and this concept of lean can be applied to service organizations as well. Walk through each of the eight wastes for a service industry of your choice and relate an item to each area. DOWNTIME Defects- mistak..
Explain why it is important to consider ethics when doing business and how standards of business ethics affect long-term sustainability of a business. Include references.
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse,
List three specific parts of the Industry Section of the Case Guide that you had the most difficulty understanding. Describe your current understanding of these parts.
Demand for a popular athletic shoe is nearly constant at 800 pairs per week for a regional division of a national retailer. The cost per pair is $54.
Is Royal Caribbean being a sufficiently “socially responsible” company? Why or why not? If not, what else should they be doing?
What do you mean by Individual Behavior? Illustrate the “Big – Five Personality Traits” model along with empirical examples for each and every trait.
How do differences in income levels and income distribution among nations affect international businesses?
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