Marketing research essentials

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Real-Life Research Marketing Research Essentials

a) What are the various types of surveys that could be used to measure satisfaction? What are some of the advantages and disadvantages of each?

b) Should customer satisfaction be measured daily? If yes, isn’t this very expensive? Why measure every day?

c) Assume that you have 2,000 customers, and 95 percent of your customers are very satisfied. Isn’t that good enough?

d) Is it important to know why a customer is satisfied? Why?

Reference no: EM132221144

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