Marketing research department of burger king

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Reference no: EM132321222

As a result of taking this course, you now work in the Marketing Research Department of Burger King. Burger King has developed a new cooking process that makes the hamburger taste better. However, before the new hamburger is introduced in the market, taste tests will be conducted. Answer the following questions in your Discussion Main Post:

How will you determine the sample size for the taste tests?

What would be the sampling frame, how would you account for sampling error?

What approach would you recommend sampling procedure?

What other factors listed in Chapter 9 will you consider when approaching the problem?

NOTE: You MUST cite page numbers of the textbook where you used the information. Also, YOU MUST use an EXTERNAL REFERENCE (beyond the textbook) to answer above questions. Your reference can be a journal article, statistics book, authoritative Internet resource (using Google Scholar or Library Databases). Using the external resource, your answer has to be detailed (minimum of 250 words), and must refer to the terms mentioned above (Sampling Frame, Sampling Error, Sample Procedure, Sample Size, Sample Error). Cite the textbook page numbers AND complete external reference you have used to answer above questions.

Reference no: EM132321222

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