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Burnside Marketing Research conducted a study for Baker Foods on some designs for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes. Wheat/ Corn Sweetener Flavor Bits Child Low High Sugar Honey Artificial Present Absent 1 15 35 30 40 25 15 9 2 30 20 40 35 35 8 11 3 40 25 20 40 10 7 14 4 35 30 25 20 30 15 18 5 25 40 40 20 35 18 14 6 20 25 20 35 30 9 16 7 30 15 25 40 40 20 11 a. Suppose the overall utility (sum of part-worths) of the current favorite cereal is 75 for each child. Formulate a linear programming model that can be used to determine the product design that will maximize the share of choices for the seven children in the sample. Determine the optimal solution. b. Assume the overall utility of the current favorite cereal for children 1-4 is 70, and the overall utility of the current favorite cereal for children 5-7 is 80. Modify the linear programming model used to determine the product design that will maximize the share of choices for the seven children in the sample. Determine the new optimal solution.
You have been asked to fill-in for your boss this week. Your boss's assistant informs you that he had scheduled an engagement to teach a group of students at local University. explain how it works and expected outcomes.
Explain, analyze, and apply these concepts in a larger context: Identify several factors that relate to a product’s success and discuss why these factors are positively or negatively associated with new product development success.
What concepts of scientific management are useful today? Is there any remaining use of time and motion studies, of standard times, or of man-machine interaction studies?
Imagine you are part of a four person team charged with developing a complex, multi-variable market analysis for your hospital. All members of your team are basically at the same job level as you and your boss has not designated anyone as the officia..
Imagine that you are working as a strategist in an industry in your country. (Bahrain, Jordan, Oman, Kuwait, Saudi Arabia, Lebanon, Egypt or Sudan) You have been asked to critically analyze the strategy adopted by any two firms doing similar busi..
Which of the following statements about price elasticity is correct?
What is the bottleneck time of the system. A production process at Kenneth Day Manufacturing. The drilling operation occurs separately from, and simultaneously with, the sawing and sanding operations.
Analyzes the following three key challenges that leaders today face when managing change and how would you diagnose or deal with those challenges.
The service characteristics of freight movement are considered by some shippers to be as important as or more important than the freight rate. Discuss the various service charachteristics for freight demand.
Apply the industrial organization model and the resource-based model to determine how the Walt Disney Company's Media Networks (tv portion of the company) could earn above-average returns.
write 400-600 words that respond to the following questions with your thoughts ideas and comments. identify the
How might you combine social entrepreneurship with traditional options for going global? Can establishing a multinational corporation or a joint venture serve the principles of social entrepreneurship? Would some options lend themselves better to soc..
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