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Q1. Many managers see marketing research as a fact-finding operation. Is this a correct view? Explain.
Q2. A decade ago, the advertising-to-sales promotion ratio was about 60:40. Today, in many consumer-packaged-goods companies sales promotion accounts for 75 percent of the combined budget. Several factors contribute to this rapid growth. List and explain these factors.
Q3. If a marketer were to segment a business market on the basis of demographics, what three subcategory segmentation variables would probably be used to assist with this form of segmentation? What questions would be asked in each of the three categories to advance the segmentation effort?
Please give the answers at least in 200 words.
When might trying to adjust your firm's ratios to the industry averages not be a good idea?
Do you think intuition is a valid approach to making decisions in organizations? Why or why not? How might intuition be combined with a rational decision approach? Subject:Management Principle
Explain the purpose of the business and the reason you chose this business. Briefly describe what type of business and organizational form you selected.
The average forecast is 2405 units. The data are plotted in the following graph. What comment best describes the quality of their forecasting process?
What solutions should be considered as you seek to develop a sense of ownership of your plan? What solutions would you recommend to the board, and why? Is a compromise feasible?
Discuss the importance of services to the economy.- What trends to you see? Do the numbers support the information from the chapter?
Analyze and brief one Occupational Safety and Health Review Commission decisions by Administrative Law Judges or Commissioners. You can access these decisions from the Occupational Safety & Health Review Commission website.
Explain, in your own words, Schumpeter's view of entrepreneurship's role in an economy and society.
What decision-making process would work better with the different cultures?
1.Modern Book Distribution, Inc. Case Study Evaluation . Richard Guy, CEO of Modern Book Distribution, Inc. (MBD) scanned the "Executive Summary" of the consulting report he had just received. Guy saw the report was filled with the latest buzz..
what is your definition of organizational behavior? explain what different factors you deem important of this
The eight-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. understanding the meaning of social..
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