Marketing report and presentation

Assignment Help Business Management
Reference no: EM132065316

Marketing Report and Presentation

1) Assessment Details

Marketing Report and Presentation

The second assessment focusses on Australian company Who Gives A Crap (WGAC). Founded in 2012, WGAC is a socially responsible company that makes environmentally friendly toiletpaper and uses a percentage of its profits to build toilets in developing nations. While this may not be the most glamorous product category, it is one of the best examples from recent times that a company has utilised non-traditional marketing techniques to gain considerable momentum as a company. The company has since extended their product mix, now offering tissues, paper towel and a range of bamboo toilet paper. Your task is to write a marketing report that addresses:

1) WGAC's original marketing campaign/IMC mix, explaining (using marketing theory from this course) why it worked or what could have been done better

2) Identify the next product WGAC is going to release as part of their product mix. This needs to be feasible and congruent with their current offering and brand image

Reference no: EM132065316

Questions Cloud

Calculate the selling price for each bond issue : Assuming the market rate of interest is 10%, calculate the selling price for each bond issue. Refer to the tables above for present value factors
Identify one filter in the propaganda model : Identify one filter in the propaganda model that you think might be relevant here. Using your understanding of the encoding/decoding model.
What is the current value of stock : Nynet, Inc., paid a dividend of $3.76 last year. what is the current value of the stock?
How would use ease of sanitation and supervision principles : Having reviewed principles of design and considerations that factor into layout planning, what would you identify as your top three concerns/principles?
Marketing report and presentation : The second assessment focusses on Australian company Who Gives A Crap (WGAC). Founded in 2012, WGAC is a socially responsible company
Consider the rising area of remote intelligence : Follow the links provided and consider the rising area of remote intelligence. Provide a structured 2500 word response to the statements below:
The bank initially to guarantee the payments : Determine how much money the commission should have in the bank initially to guarantee the payments,
Calculate cost of goods sold using two decimals : There are no price, efficiency or spending variances. Under absorption costing, calculate cost of goods sold using two decimals
Determine the torque required to drive the device : The arm and nozzle masses are negligible compared with the water inside. Determine the torque required to drive the device and the reaction torques

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd