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Marketing report and company assignment

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Marketing report and company assignment.

1. Service marketing report.

Read three journal/research articles that pertain to marketing a service (as opposed to a product). Then write a report synthesizing those 3 articles. APA methodology applies to this assignment.

2. Also company assignment. Select any mid to large company. Research the following about your company.

Determine its mission, vision, and goals.

Discuss its IT architecture.

Describe its databases, data warehouse, and data mining.

Discuss it network system.

Discuss its security system-vulnerabilities, threats, etc.

Describe its e-business or e-commerce.

Discuss its mobile technologies.

Describe how it uses Web 2.0 and social media.

Discuss its enterprise system and applications.

Describe its IT strategy, sourcing, and vendor relationships.

Discuss its IT ethics and responsibilities.

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Reference no: EM131149754

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