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Step #1:Go to https://www.surveymonkey.com/ and create a new account (choose the free account option). Then, follow the directions to create a survey of your own design. Your survey can be based on any marketing-related product or service situation. Some suggestions are as follows:
Your survey should contain 8-10 closed-ended or scaled-response questions.
Step #2:Write a 2-page memo in which you(a) discuss what type of information you hope to obtain from your survey, and (b) how you would use this information in your market research efforts, and (c) your opinion of SurveyMonkey as a marketing research tool. Copy and paste a link to your survey in the memo.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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