Marketing puts great emphasis on importance of target market

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1. Many people believe that marketing is just sales and advertising. Why is this view inaccurate? Explain.

2. The discipline of marketing puts great emphasis on the importance of target markets. Why is this important to marketing? Explain.

3. Just because a business structure is small does not mean that the overall governance rules do not apply. How will you apply the various roles that of the Knowledge Management Core group: Knowledge Mangement Leader, Knowledge Mangement Specialist, KM Communications Director, and IT, Business Analyst?

Reference no: EM132195237

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