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In pairs you are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You are provided with a briefing on the operations of the global company "Enterprise rent-a-car" in the the Marketing kit folder . Your major assessment task is to create a Marketing Plan for this company's new Australian business to be set up in Brisbane, Queensland from the material provided. For this first assessment task, you will provide a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material. Note: Wikipedia is neither a recognised academic nor industry source! Your proposal should include the following: · Introduction: the nature of the product/service and the need for formal marketing planning. · A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. · Description of service and/or product. What is the current or proposed competitive advantage? · Briefly describe the target market - that is the consumer group(s) who will be the potential target(s).· Brief description and justification of how the product or service will deliver customer value to the target market (s). · Recommendations to senior management as to the steps that will be taken to develop a full marketing plan.· List of references. You will be provided with feedback on your proposal, together with suggestions regarding useful resources.
resistance to change different structures and culturesorganizations have distinct structures and cultures that
Through the use of strategic alternatives, companies may compete in a marketplace, achieve its vision, or if no vision has been articulated, decide where it might go and what it might achieve. Strategic alternatives do not consist solely of strategie..
Review the article "Fine-tuning performance excellence." This article will share with you how Baylor Regional Medical and Sutter Davis Hospital have managed to receive the prestigious Malcolm Baldrige National Quality Award. Once you have read ..
the selection method that of resumes, applications, testing, interview, reference checks, honest tests?
example of communication plangive an example of a well-designed communication plan that effectively increased employee
Explain the role capitalism plays in corporate decision-making. Discuss if you believe it is possible for a company to cater to both its best interest
Discuss how Dell has become the global market leader in PCs. Articulate Dell's strategy and business model, including build to order and direct sales strategy
Explain how has this course changed your perspective of business ethics? Explain how have you applied your personal ethics also moral perspectives to business ethics? Provide an example from your workplace.
Create documentation for this project that summarizes the process for using the entities and attributes for fleet truck maintenance. The Entities and Attributes for Fleet Truck Maintenance can be found in the Huffman Trucking Virtual Organization.
What is e-commerce? How does it differ from e-business? Where does it intersect with e-business? What are the eight key components of an effective business model?
Prepare a 1,050- to 1,750-word paper (APA format) in which you analyze the ethical and legal aspects associated with your chosen topic, addressing the following topics in your paper
1. Create a 2-4 paragraph "dilemma" similar to the other dilemmas you have been solving throughout this term. 2. Solve the dilemma using Kant's ethics (Categorical Imperative). 3. Solve the dilemma using any other method we have discussed to date (wi..
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