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Marketing program to current and prospective students

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Reference no: EM13974294

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?

  • What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students?
  • What type of advertising strategy would you suggest for this new Social Media Marketing major?
  • How is advertising and sales promotion similar? Dissimilar?
  • Which do you think is a more effective communication tool for marketing managers and why?

Reference no: EM13974294

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