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A large academic medical center was interviewing candidates for the position of marketing director. One interviewee was a vice president of marketing for a large consumer food product firm. During the interview, the interviewee was asked what skills he had for the position. He responded, “I’ve sold food products all my life and have been successful. Marketing a food product is no different than marketing a hospital.” (Course Objective # 7)
1. Is the candidate correct? What is the difference between marketing a product and marketing a service?
2. Discuss one of the five I's of service marketing.Give an example.
3. What is the difference between consumer goods and industrial goods? Give an example for each.
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