Marketing principles may apply differently based on norms

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Reference no: EM132276909

Discussion - How Consumer Buying Behaviors Are Influenced By Social & Cultural Norms

The purpose of the discussion forum is to provide a platform for students to consider how marketing principles may apply differently based on the norms, attitudes, values, beliefs and social practices of different cultures.

In Chapter 6, you’ve been exposed to the attributes of Consumer Markets and Consumer Buying Behavior - Cultural Factors, Social Factors, Personal Factors and Psychological Factors. You were also presented with the steps in the Buyer Decision Process - Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision,and Post-Purchase Behavior.

For this discussion assignment, undertake some additional research (through the library or other citable resources besides the text book) to gain insight on how those buying behaviors can vary among hospitality, travel or tourism audiences based on differing international regions (or countries) outside of the United States. In a brief statement, share what you’ve learned about how those buying behaviors can be different and how you think this could impact marketing a hospitality, travel or tourism business to target markets that may be coming to the United States from that region or country.

Next, take a position (by choosing one) and providing your justification for selecting that step in the Buyer Decision Process - Need Recognition or Information Search - that would be considered the most important point during which marketing for a hospitality, travel or tourism business seeking to attract an international target market should begin.

Be sure to cite the source of the information you are referencing using APA guidelines. American Psychological Association (2009). APA publication manual (6th ed,). Washington, D.C.

Additionally, you must read at least two other classmate's postings and provide your observations and/or thoughts on what they've found through their research and how they've applied it in the international hospitality, travel and tourism arena.

Reference no: EM132276909

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